AdKnowledge
USINFO | 2013-05-20 13:22
Estimated Value $900 million
Last Year’s Rank Valuation #22 $750 million
Business Ad Network
Location Kansas City, Missouri
CEO Scott Lynn
Investors Technology Crossover Ventures
Sharespost Index
Analysis AdKnowledge's multi-platform ad network has a revenue run rate of about $300 million. While the company has grown organically, it has been gobbling up companies like it’s Google (including Miva, KITN Media, Lookery, Adonomics, Super Rewards and Hydra).
The jury is still out on how well ad networks will continue to perform given the growth of bidding exchanges and the growing perception among publishers that networks undervalue online ad inventory. Given the strength in revenue but questions about the industry, we apply a 3x multiple to revenue, resulting in a $900 million valuation.
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