Estimated Value $250 million

Last Year's Rank  Valuation NA

Business:  Online retail

Location : New York, New York

CEO: Paul Hurley

Investors: Kodiak Venture Partners, Constellation Ventures, StarVest Partners

Analysis: Ideeli is similar to Gilt Groupe in that the basic idea is designers place excess inventory on a sale site at 50 to 70% discounts over a several day period. The company is anticipated to do between $150 and $175 million in revenue this year. To get to a $250 valuation, it would be a sales multiple of between 1-2x.