Estimated Value: $185 million

Last Year's Rank  Valuation: NA

Business: Teenage social networking and gaming site

Location: New Hope, Pennsylvania

More Info :About myYearbook

CEO: Geoff Cook

Investors :US Venture Partners, First Round Capital, Northwest Venture Partners

Sharespost: Index

Analysis :myYearbook is an online gaming destination targeting ages 13 - 24 to meet new people, buy new games. The company is producing cash and has a revenue run rate of around $20 - $25 million which is garnered from ads and virtual goods. Applying a 6-7x multiple we get a company value of $185 million.

MeetMe was initially created as myYearbook by two high school students, Dave and Catherine Cook, and their older brother Geoff, during Spring Break of 2005. Catherine persuaded Geoff, who founded EssayEdge.com and ResumeEdge.com from a dorm in 1997, to invest in their project. At the launch of the site, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by developers in India.

In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporate Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games are used elsewhere on the site.

In April 2009, the site added the Meebo instant messaging client to the site in order to provide real time chat.

In November 2009, myYearbook launched Chatter, a real-time stream that incorporates media sharing and gaming to help bring members together. Games you can play inside the stream include Ask Me, Rate Me and 2 Truths and a Lie. These games incorporate mechanics that help myYearbook members meet each other. By April 2010 the site reported the Chatter feature surpassed 1 million posts per day.

In January 2010,myYearbook rolled out a new site design aimed to appeal to an older demographic. Of note is the "winning" site design was chosen through crowd-sourcing its members.

In May 2010,myYearbook launched an iPhone/iPod Touch and Android application designed to bring the Chatter real time feed to mobile devices .

In July 2011,myYearbook announced it had agreed to be acquired by Latino social networking site Quepasa for $100 Million In Cash And Stock.The purchase was finalized on November 11, 2011.

In December 2011, myYearbook launched an iPad app in an attempt to reach the tablet market. 
 
On June 4, 2012, myYearbook was renamed Meet Me. This change is due to the fact that "Yearbook" means more about meeting friends from the past while "Meet Me" will give the meaning of users making new friends, which is what the website is intended for.The rebranding of the site proved to be successful