Appia, Inc. operates as an open application marketplace and white label storefront platform for mobile operators, handset manufacturers, and mobile portals in the United States and internationally. The company offers application storefronts for partners to reach mobile subscribers; and a Developer Program, which provides partners with a ready to launch catalog of paid and free applications from various application developers. It also provides dev.appia.com, a developer portal that allows developers to upload their applications for discovery, download, and distribution. The company was formerly known as Pocketgear, Inc. and changed its name to Appia, Inc. on February 3, 2011. Appia, Inc. was formerly a subsidiary of Motricity, Inc. The company was founded in 2008 and is based in Durham, North Carolina.

 

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320 Blackwell Street

3rd Floor

Durham, NC 27701

United States

Founded in 2008
 

Appia, Inc. Rolls Out Pay Per Install Service for Google Play

May 15 12

Appia, Inc. is broadening its support for Android with the introduction of Pay Per Install App Advertising for Google Play. Up until now, all the downloads generated through PPD (pay per download) were done through an Appia-powered app store, but now developers can purchase a Pay Per Install campaign and drive traffic back to Google Play. This, in turn, can then boost their app’s install numbers and rank. The new support for Google Play allows developers to now run both Pay Per Download and Pay Per Install campaigns. Plus, it offers advanced reporting which will show campaign activity by platform, device, and geography (country). This allows the developers to really see where their campaign is working and where it isn’t.
 

Appia and America Movil Partner to Bring Apps to All of Latin America

Feb 23 12

America Movil S.A.B. de C.V. announced the launch of its iApps Application Stores powered by Appia, bringing a vast catalog of apps and games to all America Movil subscribers across Latin America. The iApps Application Stores are now available through America Movil's operating partners Claro, Comcel, and Telcel reaching over 240 million mobile subscribers in 18 countries across Latin America including Argentina, Chile, Brazil, Guatemala, Honduras, and Mexico. For many consumers in America Movil's markets, their mobile phone is their only connection to the Internet, making it critical to have a wide and robust selection of applications. Appia has worked closely with America Movil to design an Application Store experience that meets the needs of its customers. With the rapid adoption of mobile services throughout Latin America, it was critical for America Movil to have a compelling and engaging Application Store, and Appia's service provides multiple storefronts customized to America Movil's current needs with the flexibility to evolve as the market matures.