Marketo Inc. is a provider of a leading cloud-based marketing software platform specializing in marketing automation and relationship marketing for companies ranging from 10 to 10,000+ employees. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.

 

Background and history

Headquartered in San Mateo, CA, with offices in Portland, OR, Dublin, Ireland, and Sydney, Australia, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany. Their aim was to take their experience in building products for marketing professionals and create a product that had an impact on revenue performance to speed business growth.

 

In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.

 

From 2010 to 2012, Marketo’s revenue grew from $14.0 million to $58.4 million. The company’s customer base has grown from over 200 at the end of 2009 to over 2,000 at the end of 2012.

 

In November 2011, Marketo announced $50 million in additional funding led by Battery Ventures, raising a total of $107 million in venture capital to date. Marketo filed for IPO in April 2013.  

 

Products

Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses. Products include: 

• Lead management marketing automation software

• Interactive sales rep software

• Social marketing software

• Marketing analytics software

 

Awards and Honors

• Inc. 500 (rank: 78) 

• Forbes Most Promising Companies 2011 (rank: 28) 

• CRM Market Leaders Awards 2012, winner, Marketing Solutions 

• Wall Street Journal Next Big Thing 2012 (rank: 20) 

• AppExchange Customer Choice Awards 2012, winner, Marketing 

• CODiE Awards 2012, winner, Best Marketing/Public Relations Solution 

• Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver) 

• SLMA 50 Most Most Influential, winner, Marketo CEO Phil Fernandez 

• Inc. Hire Power List 2012 (rank: 5)