OpenX is a leading provider of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. The company, founded in 2008, has raised over $70 million from venture capitalists in five rounds. 

 

OpenX revenue management products include OpenX Enterprise, OpenX Market and OpenX Lift. It is the industry's first fully integrated Software-as-a-Service platform that combines ad serving, ad exchange and yield optimization.
 

 

Key Metrics Include:

• OpenX served more than 1 trillion ad impressions in 2011

• OpenX Enterprise used by over 5000 publishers globally

• OpenX Market used by 95% of leading national advertisers and 41% of comScore 500 publishers

• OpenX operates five data centers in the U.S., Europe and Asia 

 

The company was formerly known as Openads and was founded in the United Kingdom. Former AOL CEO Jonathan Miller is the Chairman, and Tim Cadogan from Yahoo is the CEO.
 

In February 2011, the company announced OpenX Enterprise also powers deals for Groupon, has a partnership with Dentsu, and serves ads for Huffington Post,Match.com, Publicis, WPP plc, and Scholastic Corporation. 

 

The company's second round of venture capital funding was led by Accel Partners. In May 2009, OpenX raised $10 million in third-round funding from DAG Ventures. In May 2011, OpenX announced a fourth round of funding, $20 million, led by SAP Ventures, as well as AOL Ventures, Mitsui & Co. Global Investment, and Presidio Ventures, as well as previous investors. 

 

OpenX competes with AppNexus, Google's DoubleClick/Ad Manager, and Yahoo!'s Right Media. 

 

In February 2012, OpenX acquired LiftDNA (OpenX Lift), a next generation SSP for 'tens of millions'. In October 2012, OpenX acquired content valuation company Jumptime.

 

In January 2013, OpenX raised $22.5 million in a round led by strategic partner, Samsung. OpenX technology powers Samsung AdHub where advertisers can buy ad impressions in real time across all Samsung devices including mobile, tablet and TV.