Asked about the potential of the new iPad mini eating into its existing iPad sales, the company's chief executive Tim Cook said it has "learned not to worry about cannibalization of our own product."

 

The analyst had asked how Apple expects the iPad mini to sell compared to the original iPad, phrasing this as its "cannibalization factor over the older product."

 

Cook began by answering, "we don't really have an old product. We have only new products. We just announced the fourth generation iPad."

 

He continued, "The way we look at this is that, we provide a fantastic iPod touch, we provide an incredible fourth generation iPad, iPad mini and iPad 2. Customers will decide which one, or two, or three or all four they would like and will buy them."

 

Cook seemed to be correcting the idea the full sized iPad was "old," but of course Apple does still sell a variety of "old products," including the iPhone 4 from 2010, last year's iPhone 4S, the previous generation iPod touch as well as last year's iPad 2.