Curacao Department Stores
USINFO | 2013-05-20 15:00

 
Curacao (pronounced Koo-ra-sao), formerly La Curacao, is a leading large format retail department store chain ranking consistently among the top 50 consumer electronics retailers in the U.S.[1] Founded in 1981, Curacao is headquartered in Los Angeles with retail locations in California and Arizona. Curacao sells consumer electronics, home appliances, furniture, music, jewelry, and other merchandise which can also be shipped directly to Mexico or Central America via their export department. Curacao has become known as an innovator and trendsetter having successfully captured the Hispanic consumer for three decades. The company is uniquely positioned to serve the large and growing Hispanic population in the United States with 41 million residents. The stores have an authentic Latin American ambiance featuring Spanish-language signs and bi-lingual salesclerks. Curacao sells most of its merchandise on credit to over two million private label cardholders. The company's services also include Curacao Travel, Curacao Money Transfer, Pasito (Internet service provider), and CuraTel (long-distance calling services).

The Curacao department store sells a wide variety of consumer electronics such as home computers, video games, DJ equipment, digital cameras, and mobile phones, as well as home appliances, jewelry, and furniture. The sales floor operates in a non-commissioned based sales environment similar to Best Buy. Each of the stores include a department for audio/visual equipment for automobiles, offering on-site installation services. Near each store there is a Pollo Campero, a Central American fast-food chain. Similar to Ikea's Småland, many stores also have a supervised play area that provides computer training/entertainment for young children.
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