2011: Harbaugh era and the return to prominence
On January 4, 2011, Jed York promoted interim General Manager Trent Baalke to be the permanent GM. Baalke had taken over the role after former GM Scot McCloughan was relieved of his duties the year before. Two days later, on January 7, 2011, former head coach of Stanford University Jim Harbaugh was named the 49ers new head coach.[7] In the 2011 NFL Draft, the 49ers selected defensive end/linebacker Aldon Smith from the University of Missouri with the seventh pick of the first round. The 49ers also selected quarterback Colin Kaepernick from the University of Nevada, Reno with the 36th overall pick in the second round.
 

 

In 2011, Jim Harbaugh was named the new head coach of the San Francisco 49ers.

After the end of a labor dispute that nearly threatened to postpone or cancel the 2011 season the 49ers made a controversial decision to re-sign Alex Smith to a one-year $4.8 million contract.[8] Because of the decision to retain Smith, and a shortened offseason with an entirely new coaching staff being hired, the team was expected to be among the league's worst by NFL prognosticators. Despite this, Harbaugh's first season was a huge success. After 10 weeks, was 9–1, highlighted by road wins against the Philadelphia Eagles, where the team came back from a 20-point deficit in the second half, and the previously unbeatenDetroit Lions. The 49ers defense became one of the most intimidating in the league, particularly against the run – not allowing a 100-yard rusher or a single rushing touchdown until week 16 of the regular season. Alex Smith blossomed in the new system, reviving his career while playing for yet another new offensive coordinator – his sixth in six years. In week 13 the 49ers won the NFC West with a victory against the St. Louis Rams, finally ending their nine-year playoff drought. The 49ers finished the season with a 13–3 record, earning the second overall seed in the NFC Playoffs. In the Divisional Playoffs they defeated the New Orleans Saints 36–32 after a touchdown pass from Alex Smith to Vernon Davis in the closing seconds of the game. The team reached the NFC Championship for the first time since 1997, and faced the New York Giants. They lost to the eventual Super Bowl champions with a 20–17 score in overtime after two critical fumbles by back up return man Kyle Williams, ending their 2011–2012 season with disappointment but great promise.
In 2012, the 49ers were predicted to be the NFC West champions and possibly make a run for the Super Bowl. Starting the season 6-2, the 49ers went on to face the rival St. Louis Rams in Week 10. Alex Smithsuffered a concussion in the second quarter and exited the game. He was replaced by 2011 second-round pick Colin Kaepernick, who led the 49ers back to tie the game. The next week, Kaepernick and the 49ers blew out the Chicago Bears 32-7, and Harbaugh chose Kaepernick as the starter next week against the New Orleans Saints, despite Smith being cleared to play. A quarterback controversy began. Despite Smith leading the NFL in completion percentage (70%) and passer rating (104.1), Kaepernick was considered more dynamic with his scrambling ability and arm strength.[9][10] Kaepernick eventually started the rest of the season, going 5-2. The 49ers defeated the Green Bay Packers and the Atlanta Falcons in the playoffs and advanced to Super Bowl XLVII, but were defeated 34–31 the Baltimore Ravens, who were coached by Harbaugh's brother, John.
Another storyline towards the end of the season was the reliabilty of kicker David Akers. Towards the end of the season, he began to show signs of decline, missing one field goal from 20-30 yards, two field goals from 30-40 yards, and six field goals from 40-50 yards for a below-average conversion percentage of 69%.[11] Akers was released on March 6, 2013.[12] Shortly afterwards, the 49ers signed veteran kicker Phil Dawson. [13]

Logos and uniforms
Main article: Logos and uniforms of the San Francisco 49ers

Logo
The original 49ers logo was a mustached forty-niner gold miner from the 1849 California Gold Rush, dressed in plaid pants and a red shirt, jumping in midair with his hat falling off, and firing pistols in each hand: one nearly shooting his foot, and the other pistol forming the word "Forty-Niners" from its smoke. An alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower left quadrant was created in 1965 and used for marketing purposes until 1972. From 1962, the 49ers' logo has been the iconic "SF" within the center of a red oval; throughout the years the logo has had minor modifications, such as a black outlining on the intertwined "SF" that was added in 1989 and a gold trimming inside the oval that was added in 1996.
Uniforms
 

 

The evolution of the 49ers' uniform, 1946–present

The San Francisco 49ers currently have two different uniforms: red and gold home uniforms and white and gold road uniforms. However the 49ers have changed uniform designs and color combinations quite often throughout their history. From the team's inception in 1946, they wore dark or cardinal red, switching to scarlet red jerseys and gold pants for the 1948 season, with a gold helmet with one red stripe, with solid red socks and pants with no stripes. Entering the 1949 season, the first in the NFL, the 49ers adopted three stripes to their red jerseys, wearing gold helmets and pants, with no stripes and red socks with three white stripes. In the 1953, '54, and '55 seasons, the 49ers wore red helmets with a gold stripe in the middle, with silver pants with one single stripe of red. The socks also added the three stripes similar to the jersey's. 1955 was also unique in that the 49ers wore white pants with a black stripe bounded by two red stripes, and shadow drop numbers on their red jerseys, with black shadow drop borders on the white numerals. The following season, 1956, the team wore white helmets with no stripes, and white pants with a red stripe. In 1957 the Forty-Niners wore red jerseys, a gold helmet with no stripes, and gold pants with no stripes; for the first time the 49ers wore white on the road, as dictated by the NFL for all teams, to have at least one team wearing a light colored jersey during games. The first white jersey had two red stripes with a gold in the middle, as was their road socks: white, with two red stripes and gold in the middle. San Francisco wore red and gold in 1958 as well, with their white jersey having a single shoulder loop stripe, as well as adding TV numbers to the sleeves of their home and away jerseys. And in contrast to the socks at home, red with three red stripes, the away socks were solid red. In 1959 the team switched to red and platinum gold (looking more like silver), and for the next several years afterwards, with their white jerseys having double shoulder loop stripes (mimicking UCLA's), but continuing with the three white stripes on the sleeves above the elbow and below the TV numbers, with the red home jerseys. In 1960, the team added "Northwestern" red stripes to their helmets (a thicker middle stripe bordered by two thinner stripes), and that changed in 1962, with the addition of the helmet design the team has mostly worn since: white stripe bounded by two red, with the red oval and SF logo on the sides of the helmet. In 1964 the team's colors then changed again. All silver elements were changed to what was called "Forty-Niner Gold;" helmets were gold. New beige-gold pants with a red-white-red tri-stripe in the same style as the helmet were introduced. Uniform's basic design would be worn for practically the next thirty seasons with only some minor changes and adjustments, such as a gradual change over from sans-serif to serifed block numerals from 1970–74 and a switch from thin stripes to a very thick pant striping in 1976 (during which white jerseys were also worn at home for most of that season). The uniform ensemble of red and white jerseys, and beige-gold pants with thick striping were worn until 1995 with a few minor changes. During the 1994 season, many NFL teams wore "throwback uniforms" on occasional games to celebrate the NFL's 75th anniversary (a corresponding diamond-shaped 75th Anniversary patch was also worn by all teams) . The 49ers chose to wear a version of their 1955 uniforms as their throwbacks, with simpler sans-serif block numerals that were outlined and shadowed in black with White pants with thinner red-black-red striping were also worn, along with the old striped red socks. The regular 1989–95 design gold helmet was worn with this uniform, as there was no logo on the 1955 helmet.
In 1996, the 49ers celebrated their 49th anniversary by designing a commemorative jersey patch based on the earlier shield-crest logo. The team also debuted a substantially new uniform design, most notably changing the shade of red used in their jerseys from bright scarlet to a deeper, cardinal red a black dropshadow effect (along with gold trim) was added to the jersey numerals (which remained in the blocked serif style). As in 1994, the Niners donned white pants full-time for the 1996 season (also wearing them for the 1997 season and 1998 preseason,) though this time the pant stripes were marginally thicker and the colors were reversed to black-cardinal red-black (matching the striping on the helmets). For the 1998 regular season opener, the team switched back to gold pants,with a more metallic gold rather than the previous beige-matte gold of the past. The striping along the side of the pants remained black-cardinal red-black, though a thin gold trimming was added, along with further oval "SF" logos placed on both sides of the hip. The 1996 helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms until the end of the 2008 season. The 49ers once again changed uniforms in 2009, which are very similar to the classic design, albeit with several significant changes. The sleeve stripes are now set at an angle to accommodate the even shorter sleeves of modern jerseys, (though the stripes appear straight and parallel to the ground when worn by the players themselves). A modestly updated 49ers uniform with improved fit, and more breathable and moisture-resistant fabrics was debuted (alongside the rest of the NFL teams) by new league uniform manufacturer Nike on April 3, 2012. These are the team's current uniforms.

Cheerleaders and mascot

Cheerleaders
The 49ers official cheerleading squad is called the Gold Rush.[14] Started in 1983,[15] the team typically consists of anywhere from 34–40 young female dancers. The Gold Rush have been featured on numerous local and national television shows, including ESPN, Entertainment Tonight, MTV, Extra!, The Leeza Show, The Total Football Network, and the FOX Network. The most famous Gold Rush alumnus is Teri Hatcher.

Mascot
The 49ers official mascot is Sourdough Sam. He wears jersey number 49.[16]

Rivalries
The San Francisco 49ers have three rivals within their division: The St. Louis Rams, the Arizona Cardinals, and the Seattle Seahawks. They also have rivalries with other teams that arose from post-season games in the past, most notably theDallas Cowboys, New York Giants, and Green Bay Packers. They also have an intense crosstown rivalry with the Oakland Raiders and share an intrastate rivalry with the San Diego Chargers (the two teams have played each other nearly every preseason, and every 4 years in the regular season).

Divisional rivals
Main article: 49ers-Rams rivalry
• The rivalry between the St. Louis Rams and the San Francisco 49ers is considered by many to be one of the greatest NFL rivalries ever, placing No. 8 on Sports Illustrated's "Top 10 NFL Rivalries of All Time" list, compiled in 2008.[17]Some feel that the rivalry was more intense before the Rams moved from Los Angeles to St. Louis, as it seemed like the rivalry was coming to an end when the Rams relocated. However, some players did not agree. For instance, Roger Craigstated in Tales from the San Francisco 49ers Sideline that "the Rams will always be the 49ers' biggest rival. It doesn't matter if they no longer play in Los Angeles. If the Rams played their home games on Mars, it would still be a rivalry."[18] In fact, the Rams are the only team to have played the 49ers twice every season for the last 58 seasons[19] to combine for more than 100 regular season games, the all-time regular-season series is tied 62–62–3. They have only met once in a playoff game when the 49ers beat the Rams 30–3 in 1989.
• The Arizona Cardinals are a recent growing rival of the 49ers. Unlike most rivalries of this team, the Arizona Cardinals are in the same division as the 49ers (since 2002, when the Cardinals transferred from the NFC East). Recently, there has been much bad blood between these two team's players, an example of this is a Twitter battle between Darnell Dockett of the Arizona Cardinals and Vernon Davis of the San Francisco 49ers.[20] Another clash is when Early Doucet of the Cardinals and DashonGoldson of the Niners threw punches at each other. The clash of words between players of both teams added with the decline of the other major rivalries of the 49ers, either from the rarity of meeting the rival teams (49ers rarely meet the Cowboys) or the move to different cities (Los Angeles Rams moving to St. Louis) has led to the rivalry between the 49ers and the Cardinals becoming heated and intense. The 49ers currently hold the edge over the Cardinals all-time 25–17.[21]
• The Seattle Seahawks have also become a new rival of the 49ers, following the NFL's realignment in 2002 that put both teams in the same division (Seattle had been a brief former rival during their inaugural 1976 season, when the team was in the old pre-realignment NFC West). Prior to 2002, the teams played each other almost every season during the pre-season, but only every 3 years during the regular season when the AFC West and NFC West teams faced each other. So far, their rivalry has not been as intense as other division foes because for the most part both teams have not been good at the same time. In the early to mid part of the decade, the Seahawks ruled the division and their favorable record against the 49ers reflected this. In recent years, as the Seahawks have faded the 49ers have enjoyed more success than in earlier years. However the games at CenturyLink Field, one of the toughest stadiums to play at as the visiting team, have still been difficult to win regardless of how much better a team the 49ers are. The 49ers have a 4–6 record all-time at that stadium, with their largest margin of victory there being ten points and failing to score a touchdown in four of those losses. The rivalry has intensified after the 49ers hired Jim Harbaugh out of Stanford in 2011, as he and Seahawks and former USC head coach Pete Carroll had an intense rivalry in college. The all-time series is tied at 14–14.

Historic rivals
The rivalry between the Dallas Cowboys and San Francisco 49ers has been going on since the 1970s. San Francisco has played Dallas in seven postseason games. The Cowboys defeated the 49ers in the 1970 and 1971 NFC Championship games, and again in the 1972 Divisional Playoff Game. The 1981 NFC Championship Game in San Francisco, which saw the 49ers' Joe Montana complete a game-winning pass to Dwight Clark in the final minute (now known as The Catch) is one of the most famous games in NFL history. The rivalry became even more intense during the 1992–1994 seasons. San Francisco and Dallas faced each other in the NFC Championship Game three separate times. Dallas won the first two match-ups, and San Francisco won the third. In each of these pivotal match-ups, the game's victor went on to win the Super Bowl. Both the Cowboys and the 49ers are second all time in Super Bowl victories to the Pittsburgh Steelers with five each. The 49ers-Cowboys rivalry is also part of the larger cultural rivalry between California and Texas. In recent years, this once great rivalry has greatly softened, with the recent struggles of both the Cowboys and 49ers. However, in its prime especially in the 1990s this rivalry was a very bitter one as both teams were the class of the NFL during this time. The all-time series is tied at 16–16–1, which includes a postseason record of 2–5.
• The New York Giants have the most playoff meetings versus the 49ers (eight). This rivalry is rooted in the 1980s when both teams were on the rise. In the first two playoff meetings against these two teams teams the Joe Montana-led 49ers would win both meetings 38–24 in 1981 and 24–10 in 1984 both in the divisional round at Candlestick Park, 49ers would go on to win their first two Super Bowl Championships both seasons. The Giants would win the next three playoff meetings which included a 49–3 rout at Giants Stadium in 1986, and the 1990 NFC Championship, where they upset the 49ers 15–13, ruining the 49ers hopes of a Super Bowl three-peat after Roger Craig lost a fumble late in the 4th quarter and let the Giants score on a last-second field goal, Giants also went on to win their first two Super Bowl Championships both seasons. The 49ers would defeat the Giants 44–3 in 1993 in the divisional round. The 2002 NFC Wildcard was another memorable game. The Giants were ahead 38–14 late in the 3rd quarter, however the 49ers came back from the 24-point deficit to stun the Giants with a controversial 39–38 victory. Both teams met again in the 2011 NFC Championshipat Candlestick Park, just like the 1990 NFC Championship it was a low-scoring game, the Giants won the game on a Lawrence Tynes 31-yard field goal in overtime 20–17. In an eerie similarity to Roger Craig's fumble 21 years earlier Kyle Williams fumbled a punt in the crucial minutes of the game, and just like the last two times the Giants beat the 49ers in the playoffs, they went on to win the Super Bowl. The all-time series is lead by the Giants with a record of 19–18, and includes a postseason record of 4–4.
• The Green Bay Packers rivalry emerged in the mid-1990s when the Packers upset the 49ers in the 1995 NFC Divisional game at Candlestick Park,ending any chance of a Super Bowl repeat. From that point the Packers beat the 49ers 4 more times including 2 post-season games. San Francisco was finally able to exact revenge in the 1998 NFC Wild Card Round, a game that is remembered by a dramatic 25-yard game winning touchdown reception by Terrell Owens off a Steve Youngpass (referred to by many as The Catch II) lifting the 49ers over the Packers 30–27. Since that game the Packers had beaten the 49ers eight straight times including once in the 2001 post-season, a streak that would come to an end in the 2012 season when the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game that same season. The 49ers trail the all-time series with a record of 28–34–1, which includes a postseason record of 2–4.
• The New Orleans Saints were division rivals with the 49ers up until realignment in 2002 when the Saints were placed in the newly formed NFC South. The 49ers dominated the rivalry when the Saints played in the NFC West, but the Saints have held the upper hand since realignment winning the first six game since moving to the NFC South. They met most recently in the divisional round of the 2011 playoffs at Candlestick Park. There were four lead changes in the final four minutes of the game culminating with Alex Smith throwing the game-winning touchdown to Vernon Davis with nine seconds left (referred by many as The Grab or The Catch III). Three months after that game it was revealed that then-Saintsdefensive coordinator Gregg Williams ordered his players to target certain players in certain areas in a profanity-laced speech as part of the bounty scandal prior to that game. The 49ers lead the all-time series with a record of 47–24–2, which includes a postseason record of 1–0.
• The Atlanta Falcons were also division rivals with the 49ers until the Falcons moved to the NFC South in 2002 after the realignment. Just like the Saints, the 49ers had dominated the Falcons when they played in the NFC West, but the Falcons have won four straight against the 49ers since moving to the NFC South. Both teams met in the divisional round of the 1998 playoffs a game best remembered by Garrison Hearst suffering a gruesome ankle break when his foot was caught in the Georgia Dome turf and twisted severely as he tried to spin away from Falcons' defensive end Chuck Smith on the first play from scrimmage, 49ers lost that game 20–19. They met in the 2012 NFC Championship, in which the 49ers, led by quarterback Colin Kaepernick, defeated the top-seeded Falcons in Atlanta by a score of 28–24. The all-time series is lead by the 49ers with a record of 45–29–1, and includes a postseason record of 1–1.

New stadium in 2014
Main article: Levi's Stadium
On November 8, 2006, reports surfaced that the 49ers ended negotiations with the city of San Francisco about building a new stadium and plan to do so in Santa Clara, 38.3 miles south of the team's current home field, Candlestick Park in San Francisco; Santa Clara already hosts the team's administrative headquarters and training facility. The Yorks and then-San Francisco mayor Gavin Newsom had been talking over the last few months about building a privately financed stadium at Candlestick Point that was intended to be part of the city's bid for the 2016 Summer Olympics. The 49ers' final decision to move the stadium ended the San Francisco bid for the 2016 Summer Olympics. San Francisco, Los Angeles, and Chicago were the three cities competing to be the U.S. Olympic Committee's choice to bid on the 2016 games, with Chicago emerging as the eventual victor. The team's current lease at Candlestick Park could extend through 2013.[citation needed]
The 49ers sponsored Measure J, which appeared on the June 8, 2010 Santa Clara, California ballot, to build a new stadium as the future home of the San Francisco 49ers in that city. The measure passed with 58.2% of the total vote. This was seen as the first step for the 49ers stadium relocation to a new venue to be built in Santa Clara.[22] The 68,490-seat, Santa Clara Stadium, landed rights for its first event. The stadium will be home to the Kraft Fight Hunger Bowl.[23]
On the 49ers website, the team's owner, businessman John York had a letter stating that after a stadium is constructed in Santa Clara, the team would retain its name "San Francisco".[24] York will use the S.F. Brand because the team will continue to represent San Francisco and the entire San Francisco Bay Area. In addition, York wants to keep the team's legacy and marketability intact. In the history of the NFL, teams who have made a significant relocation embraced the city/community support for its stadium and name change. In this case, the stadium relocation to Santa Clara is not considered a significant move.[25] United States Senator (D-CA) Dianne Feinstein and other leaders threatened an attempt to prevent the team from using "San Francisco" or the "49ers" in the team name, but that notion has no legal merit.[26]
York later confirmed in a press conference on November 9, 2011, that the team would build a new state of the art stadium in Santa Clara in time for the 2014 season. Groundbreaking for the new stadium took place on April 19, 2012.[27]

Pro Football Hall of Famers

San Francisco 49ers Hall of Famers[28]
No.	Name	Year Inducted	Position(s)	Years w/ 49ers
–	Bill Walsh	1993	Head coach	1979–1988 (Head) 1999–2001 (VP and GM) 2002–2004 (Consultant)
8	Steve Young	2005	Quarterback	1987–1999
14	Y. A. Tittle	1971	Quarterback	1951–1960
16	Joe Montana	2000	Quarterback	1979–1992
21	Deion Sanders	2011	Cornerback	1994
22	Bob Hayes	2009	Wide receiver	1975
26	Rod Woodson	2009	Safety / Cornerback	1997
32	O.J. Simpson	1985	Running back	1978–1979
34	Joe Perry	1969	Running back	1948–1960, 1963
35	John Henry Johnson	1987	Fullback	1954–1956
37	Jimmy Johnson	1994	Cornerback	1961–1976
39	Hugh McElhenny	1970	Running back	1952–1960
42	Ronnie Lott	2000	Safety / Cornerback	1981–1990
56	Chris Doleman	2012	Defensive end	1996–1998
57	Rickey Jackson	2010	Defensive end	1994–1995
64	Dave Wilcox	2000	Linebacker	1964–1974
71	Larry Allen	2013	Offensive Guard	2006–2007
73	Leo Nomellini	1969	Defensive Tackle	1949–1963
74	Fred Dean	2008	Defensive end	1981–1985
79	Bob St. Clair	2008	Offensive Tackle	1953–1963
80	Jerry Rice	2010	Wide receiver	1985–2000
95	Richard Dent	2011	Defensive end	1994

Bold – inducted as a 49er.

Retired numbers and honorees
 

The 49ers' retired numbers displayed on the southeastern side of Candlestick Park in June 2009.

San Francisco 49ers retired numbers
N°	Player	Position	Tenure
8	Steve Young	QB	1987–1999
12	John Brodie *	QB	1957–1973
16	Joe Montana	QB	1979–1992
34	Joe Perry	FB	1948–1960, 1963
37	Jimmy Johnson	CB	1961–1976
39	Hugh McElhenny	RB	1952–1960
42	Ronnie Lott	S, CB	1981–1990
70	Charlie Krueger	DL	1959–1973
73	Leo Nomellini	DT	1949–1963
79	Bob St. Clair	OT	1953–1963
80	Jerry Rice	WR	1985–2000
87	Dwight Clark	WR	1979–1987
–	Edward J. DeBartolo, Jr.	Owner	1978–2000
–	Bill Walsh	Head Coach	1979–1988 (Head) 1999–2001 (VP and GM) 2002–2004 (Consultant)

* During his tenure with the 49ers from 2006–07, quarterback Trent Dilfer, a long-time Brodie's friend, wore No. 12 with his permission, unofficially unretiring the number as a tribute.[29]
49ers in the Bay Area Sports Hall of Fame
• Bill Walsh, Head Coach, 1979–88
• Buck Shaw, Head Coach, 1946–54
• Eddie DeBartolo, Jr., Owner, 1979–2000
• 12 John Brodie, QB, 1957–73
• 14 Y. A. Tittle, QB, 1952–60
• 16 Joe Montana, QB, 1979–92
• 16 Frankie Albert, QB, 1946–52; Head Coach, 1956–58
• 16 Jim Plunkett, QB, 1976–77 (elected mainly on performance with Oakland Raiders; grew up in San Jose)
• 32 O. J. Simpson, RB, 1978–79 (elected mainly on performance with Buffalo Bills; born and raised in San Francisco)
• 33 Roger Craig, RB, 1983–90
• 34 Joe Perry, RB, 1949–60, 1963
• 35 John Henry Johnson, RB, 1954–56 (Tittle, McElhenny, Perry and Johnson were called "The Million Dollar Backfield")
• 37 Jimmy Johnson, CB, 1961–76 (not to be confused with the former Dallas Cowboys coach)
• 39 Hugh McElhenny, RB, 1952–60
• 42 Ronnie Lott, CB-S, 1981–90
• 64 Dave Wilcox, LB, 1964–74
• 73 Leo Nomellini, DE, 1949–63
• 79 Bob St. Clair, T, 1953–63 (grew up in San Francisco, attended University of San Francisco)
• 80 Jerry Rice, WR, 1985–2000
• 82 Gordy Soltau, WR, 1949–58

49ers Hall of Fame
The Edward J. DeBartolo, Sr. 49ers Hall of Fame is the team's official hall of honor for the franchise's greatest players.
As of late 2011, the inductees are:
• John Brodie
• Dwight Clark
• Roger Craig
• Fred Dean
• Edward DeBartolo, Jr (Owner)
• Jimmy Johnson
• John Henry Johnson
• Charlie Krueger
• Ronnie Lott
• Hugh McElhenny
• Joe Montana
• Tony Morabito (Founder & Co-Owner)
• Vic Morabito (Co-Owner)
• Leo Nomellini
• R.C. Owens
• Joe Perry
• Jerry Rice
• Bob St. Clair
• Y.A. Tittle
• Bill Walsh (Head Coach)
• Dave Wilcox
• Steve Young

Forty-Niner Ten Year Club
The 10-Year Club is a shrine that honors members of the San Francisco 49ers who played 10 or more seasons with the organization, and is suspected to have been started by Bill Walsh[30] to recognize players that have shown longevity, success and consistency. Each member is shown in a black-and-white photo on a scarlet and gold plaque with their name under the photo and the years in which they played. A plaque placed in the center of the photos of club members reads:
"Forty-Niner Ten Year Club.Dedicated to those Forty-Niners, who have served ten or more years proudly wearing the scarlet and gold."
1949s:
• Joe Perry, 1948–60, 1963
• Leo Nomellini, 1949–63
• Y.A. Tittle, 1951–60
• Billy Wilson, 1951–60
• Bob St. Clair, 1953–64
• Matt Hazeltine, 1955–68
• Bruce Bosley, 1956–68
• John Brodie, 1957–73
• John Thomas, 1958–67 1960s:
• Tommy Davis, 1959–69
• Charlie Krueger, 1959–73
• Len Rohde, 1960–74
• Roland Lakes, 1959–73
• Jimmy Johnson, 1961–76
• Dave Wilcox, 1964–74
• Mel Phillips, 1966–76
• Frank Nunley, 1967–76 1970s:
• Woody Peoples, 1968–77
• Randy Cross, 1976–88
• John Ayers, 1976–86
• Ray Wersching, 1977–87
• CasBanaszek, 1968–77
• Tommy Hart, 1968–77
• Skip Vanderbundt, 1968–77
• Cedrick Hardman, 1970–79
• Willie Harper, 1973–83
• Keith Fahnhorst, 1974–87 
1980s:
• Mike Walter, 1984–93
• Jesse Sapolu, 1983–97
• Guy McIntyre, 1984–93
• Jerry Rice, 1985–2000
• John Taylor, 1986–95
• Steve Wallace, 1986–96
• Fred Quillan, 1978–87
• Dwaine Board, 1979–88
• Eric Wright, 1981–90
• Ronnie Lott, 1981–90
• Keena Turner, 1980–90
• Mike Wilson, 1981–90
• Joe Montana, 1979–92 1990s:
• Steve Young, 1987–99
• Harris Barton, 1987–98
• Brent Jones, 1987–97 2000s:
• Bryant Young, 1994–2007
• Jeff Ulbrich, 2000–2009
• Derrick Deese, 1992–2003
• Brian Jennings, 2000–2012 
Achievements

Individual awards
NFL Most Valuable Player
• Joe Montana – 1989, 1990
• Steve Young – 1992, 1994
• John Brodie – 1970
NFL Offensive Player of the Year
• Jerry Rice – 1987, 1993
• Roger Craig – 1988
• Joe Montana – 1989
• Steve Young – 1992
NFL Defensive Player of the Year
• Deion Sanders – 1994
• Dana Stubblefield – 1997

NFL Defensive Rookie of the Year
• Bruce Taylor – 1970
• Dana Stubblefield – 1993
• Patrick Willis – 2007
Super Bowl MVP
• Joe Montana – 1981, 1984, 1989
• Jerry Rice – 1988
• Steve Young – 1994
NFL Coach of the Year
• Bill Walsh – 1981
• Jim Harbaugh – 2011

NFL Comeback Player of the Year
• Joe Montana – 1986
• Bryant Young – 1999
• Garrison Hearst – 2001
Pro Bowl MVP
• Jerry Rice- 1995

Radio and television
The 49ers' flagship radio stations are KSAN 107.7 FM ("The Bone"), KNBR 680 AM, and KTCT 1049 AM. KSAN airs all 49ers games on FM. On AM, they are simulcast on KTCT in August, September, and October and on KNBR from October to the end of the season. All three stations are owned by Cumulus Media. Joe Starkey, best known as the voice of the University of California and The Play, was previously the color commentator on the broadcasts next to legendary announcer Lon Simmons in 1987 and 1988 and took over as lead commentator in 1989. Lon Simmons and Gordy Soltau did the broadcasts on KSFO in the 1949s and 1960s. For a brief period in the late 1970s and early 1980s Don Kline, the Voice of Stanford did the 49ers' games. Starkey first teamed with former Detroit Lions' and KPIX Sports Director, Wayne Walker and then former 49ers' linebacker Gary Plummer formed the broadcast team from 1998 to 2008, with Starkey retiring after the 2008 season. Ted Robinson replaced Starkey and teamed up with Plummer for the 2009 and 2010 seasons. Plummer was relieved of his color commentating duties for the 2011 season and replaced by former teammate Eric Davis.
Most preseason games are telecast on KPIX, channel 5, with announcers Dennis O'Donnell and Tim Ryan.
The 49ers are a beneficiary of league scheduling policies. Both the 49ers and the Oakland Raiders share the San Francisco Bay Area market, and said market is on the West Coast of the United States. This means that the 49ers cannot play home games or most division games in the early 10:00 am Pacific time slot, nor can they play interconference home games at the same time or network as the Raiders. As a result, both teams generally have more limited scheduling options, and also benefit by receiving more prime time games than usual (click here for further information). Thus, regardless of the previous season's record, the 49ers receive a disproportionate number of Sunday Night, Monday Night and/or Thursday Night games, compared to the rest of the league.